Augmented Reality and Animation
Vel’s Diner – Veltassa®
In order to stand out at a packed convention, we created a “Vel’s Diner” theme with a “menu” of items. When attendees viewed the menu with an AR-capable device, animated interactive infographics appeared. These AR infographics also fit the diner theme: the pies on the menu turned into pie charts showcasing Veltassa’s efficacy.
Signs advertising “Vel’s Diner” were used for the Veltassa booth.
When convention attendees viewed the “menu items” through their smartphone camera, animated pie charts and data appeared.
Ibrance® Anniversary: 85,000+ Patients Prescribed
When Ibrance reached a milestone in prescribed patients for their flagship breast cancer drug Ibrance, they requested something special for attendees of the annual breast oncologists convention.
A giant scrolling panel displayed images of women with HR+HER2- breast cancer who had been helped by Ibrance.
When convention attendees viewed the panel through their smartphone camera, they could tap the screen and see details about a random patient. This helped HCPs to view the 85,000+ patients as individuals, and to hammer the point home that so many patients were given a second chance at life through this innovative treatment.
Zerbaxa®– A Patient Case Study
An interactive presentation designed to help doctors recognize when Zerbaxa may be the best course of treatment for a particular patient. The challenge: how to make a data-heavy powerpoint presentation visually interesting enough to keep anyone’s attention? In order to do this while still leaving time for the presenter to have Q&A sessions at the end of each slide, I created visually looping background animations designed to be visually pleasing but not distracting.
Iconographic Animation
In order to showcase the different indications for the new drug Bavencio®, we designed logos for each indication that matched the company’s existing logo and created an animation of the logo transforming into each indication icon.
