Augmented Reality and Animation
Vel’s Diner – Veltassa®
In order to stand out at a packed convention, we created a “Vel’s Diner” theme with a “menu” of items. When attendees viewed the menu with an AR-capable device, animated interactive infographics appeared. These AR infographics also fit the diner theme: the pies on the menu turned into pie charts showcasing Veltassa’s efficacy.
Signs advertising “Vel’s Diner” were used for the Veltassa booth.
When convention attendees viewed the “menu items” through their smartphone camera, animated pie charts and data appeared.
Ibrance® Anniversary: 85,000+ Patients Prescribed
When Ibrance reached a milestone in prescribed patients for their flagship breast cancer drug Ibrance, they requested something special for attendees of the annual breast oncologists convention.
A giant scrolling panel displayed images of women with HR+HER2- breast cancer who had been helped by Ibrance.
When convention attendees viewed the panel through their smartphone camera, they could tap the screen and see details about a random patient. This helped HCPs to view the 85,000+ patients as individuals, and to hammer the point home that so many patients were given a second chance at life through this innovative treatment.
AstraZeneca® – The Biomarkers Experience Booth
Interactive Augmented Reality convention booth where doctors were able to interact with biomarkers in real time on their device and see AstraZeneca’s mechanism of action.
