CONCEPTs

The RX Club Awards Show

The RX Club needed a campaign concept for their annual awards show with theme "celebrating pure creativity."

My idea? Have the actual award itself covered with art, graffiti style.

I created a 3D render of the award and then covered it with my own original art.

They loved it and used it in all their promo materials (emails, posters, website, mail-outs).

GI Journey: Gamified microsite

How do you make “Unbranded Gastro-Intestinal Issues awareness campaign” interesting? Make it into a video game, of course!

My idea was to gamify this boring unbranded campaign by literally making a video game microsite out of the ads. I called it the "GI Journey" and the goal was to make it to the bathroom in time.

Pepto Bismol

Sometimes you don’t even need copy.

LEGO: Imagine concept

Sometimes you need juuust a little copy.