"Big Bad Wolf" Commercial Concept + Storyboard
A commercial concept reimagining the Big Bad Wolf as a character struggling with asthma/COPD (Chronic Obstructive Pulmonary Disease). The storyboard follows his journey from frustration to recovery with the help of the product, a specialized asthma inhaler. Through playful scenes with frat-boy piglets and classic fairy tale visuals, the ad highlights improved lung function, culminating in renewed friendships and breathing freely.
(Don’t worry, the pigs and the wolf are all friends at the end!)
Animated storyboard frames
Voiceover: The wolf had three rambunctious neighbors.
Three pigs, looking like college fraternity bros, loudly exit the straw frat house and start laughing.
VO: The three piglets drank, partied and sang.
Pigs throw an empty beer can at the Wolf.
Wolf looks at camera, clearly exasperated.
VO: But when the wolf tried to blow at their house on fraternity row…
(The wolf starts coughing )
VO: His COPD got in the way.
New frame: the wolf takes out an inhaler
VO: SYMBICORT came to help right on time:
VO: In five minutes, the straw house was down.
VO: And with improved lung function,
VO: The wolf soon blew the wooden house away.